In this newsletter, we put the spotlight on Sanderson Ford Lincoln Mercury Volvo. For the second consecutive year, they are partnering with FOX Sports Arizona on the very popular "Kidkaster" promotion throughout the 2009 Arizona Diamondbacks season, just as they did last year. They also introduced Phoenix Coyotes viewers to the initiative during the 2008-09 season.The following is a statement from Max Sirstins, Sanderson Ford Lincoln Mercury Volvo Director of Advertising, on why he chooses to partner with FOX Sports Arizona:
"Although I was hesitant in the beginning to run with FOX Sports Arizona, thinking it would not be cost effective to advertise in such a large market area, I decided to give it a fair test and the results were overwhelming," said Sirstins. "It turned out that the full coverage area made the real difference in results and the return on our investment. It didn’t matter if viewers had cable or satellite or were watching at home or in a tavern/restaurant. Everyone saw our ads. They priced it right -- and instead of reaching half the people watching the game, we got the entire audience and it doubled our response."
Sanderson Ford Lincoln Mercury Volvo is conveniently located in Glendale (6400 North 51st Avenue) and has the area's largest selection of Ford Lincoln Mercury and certified preowned vehicles from cars and trucks to vans and SUVs. They can be found on the internet at http://www.sandersonford.com/.
