The face of television is in the midst of great change, greater than anytime in the history of television. Analog to digital, standard definition to high definition, VCRs to DVRs and cop shows to reality shows. Since the broadcast of the first live sporting event in 1939 - a Columbia vs. Princeton baseball game with one camera - the true test of consistency in this ever changing medium has been and will always be televising live sporting events. Live sporting events are, without question, the ultimate reality show. No scripts, no formats, great storylines and at times intense conflict with no guarantee of a predicted outcome.Live sporting event broadcasts are the catalyst of change in the television industry. They are the driving force behind new technology. The driving force behind high definition and new kinds of cameras and angles like Diamond Cams in the field or Sky Cams flying above the action. Live sporting events consume more television hours and reach an audience larger than any other entertainment program. And live sports are NOW! Even with the advancement of technology like TIVO or a DVR, viewers must watch a live sporting event as it happens. The mystery of a final score is gone at the end of the game, as we are in the information age and the outcomes are available everywhere the minute the game is over.
This is the greatest time of year for sports fans. As we move into the D-backs season from the Suns, Coyotes and college basketball seasons, FOX Sports Arizona will continue to deliver the furthest and most consistent reach to the viewers of our local teams - better than any over the air broadcaster in Arizona and New Mexico. We will provide the best technology in the market and the least time shifted content of all other networks combined. We have the ability to produce integrated special elements during game play, better than any local over the air broadcaster which provides a greater value to our team partners, distribution partners and advertising partners. During this D-backs season, FOX Sports Arizona will elevate our ability to bring the game closer to our viewers and partners. Please tune in to our great coverage of the D-backs baseball beginning April 6 as we deliver new technologies and venues within and around our broadcasts that will enhance your viewing experience.
